The Winter Fancy Food Show is the most important event in the western United States dedicated to the marketing of food and beverages.

Winter Fancy Food 2024

This event, recognized for its vital role in food and beverage marketing, became the perfect stage to showcase Turbana’s innovative products. Nearly 1,400 companies gathered in Las Vegas, from entrepreneurs to industry giants, making the event a true celebration of creativity and gastronomic excellence.

This was Turbana’s first participation in the event. An incursion that marked a significant milestone in our journey towards global expansion and transcended beyond the mere exhibition of products. It was an opportunity to immerse ourselves in the vibrant landscape of the American market, explore emerging trends, and establish strategic connections. Each interaction with potential customers and commercial allies was a window to new opportunities and a boost for the brand.

Turbana’s recent launches, from freeze-dried fruit to green banana chips, captured the attention of attendees, who sought to be thrilled by the latest culinary innovation of products. Turbana’s booth became a focal point of curiosity and delight, where visitors could experience the fusion of bold flavors and exceptional quality that defines the brand.

But beyond exposure and recognition, the Winter Fancy Food in Las Vegas was a platform to reaffirm Turbana’s commitment to excellence and authenticity. Every bite of its products told a story of passion for quality and flavor, taking consumers on a journey of culinary discovery.